Overview
SmartNews Pixels are small snippets of code can be added to all of the pages where you wish to track user behavior. You can measure the effectiveness of your conversion funnel and calculate your exact return on investment from SmartNews ads.
General workflow for setting up SmartNews Pixels:
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Create a new Pixel from the Events tab in Ads Manager.
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Set up an event which will be used to track the specific behavior we want to track, for example, “Add to Cart”.
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Add the Pixel’s base code to all the pages where you want to track user behavior.
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Add the event code to the page that will be used to track the behavior, such as the checkout end page. Alternatively, if you wish to track events from a button link for example, you can set up events to use a URL configuration instead of an event code.
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We recommend you set up multiple events to track the full funnel of conversions. SmartNews provides a set of 22 standard events right out of the box.
Capturing the checkout conversion funnel with a SmartNews Pixel
Three ways to set up events:
- Add an event code snippet to the
<body> section of the web page you wish to track.
- Add an event code snippet together with a Pixel base code to the
<body> section of the web page you wish to track.
- Use the URL configuration setting to map an event to your custom URL structure.
Pixel Creation on Ads Manager V2
- Go to Events tab in Ads Manager and select Create new Pixel.
- Provide a name for your new Pixel.
- Select Download code and have your web development team implement the Pixel base code on your website.
Adding Pixel base codes to your site